Press Room
AmericanWinery.com Launches the AW WineFinder, World’s Largest Selection of U.S. Wines Packed Into One Tiny Widget
Walla Walla, Wash. (March 3, 2009)— AmericanWinery.com, the premier destination to buy wines direct from American wineries, has launched a compact wine application, or wine widget, that is an interactive tool for online wine shoppers. The WineFinder can instantly access the vast selection of wines available to buy through AmericanWinery.com directly on a desktop, website, blog, iGoogle, or social media sites such as Facebook.
The AW WineFinder is an embeddable application. Little, portable and powerful, it allows you to browse, select and purchase from more than 2,500 wines listed at AmericanWinery.com – all within the confines of a box that is 160 x 300 pixels, an industry standard ad unit. This is not a static banner. The WineFinder draws on real-time data, meaning any wine listed for sale at AmericanWinery.com is immediately accessible through the AW WineFinder.
The WineFinder allows shoppers to adjust parameters including winery, varietal, region, price, or ship-to state to find the exact wine they are looking for. Through it, shoppers can also explore featured wines to discover something new, and browse AmericanWinery’s selection of wine three-packs shipped for 1¢. As with AmericanWinery.com’s web-based marketplace, wines selected from the WineFinder are shipped directly from the winery to your door.
AmericanWinery CEO Lloyd Benedict believes the WineFinder will be a great boon to the online wine shopping experience, making it easier to access wines you like or want to know more about.
“The WineFinder is yet another channel for our winery partners to reach wine consumers, namely Millennials and shoppers who are comfortable using applications to access information or shop online,” says Benedict. “But it also benefits our advertisers and affiliate partners because the WineFinder is a potentially powerful viral mechanism. Wherever the WineFinder goes, our wine selections and the ability to buy go right along with it.”
AmericanWinery.com developed the WineFinder in partnership with RedPinkWhite, a leading developer of social media applications for wine producers, retailers, and publishers.
"AmericanWinery.com is an innovator. They are finding new ways for wineries to reach customers, and they are making it more interesting for customers to find great wines," said Kevin Thomas, COO of RedPinkWhite. "We are excited to see the WineFinder application and our RedPinkWhite platform become key parts of that innovation, helping AW extend its brand, drive traffic, and grow sales. We see this as just the beginning of a very productive partnership."
Locate the AW WineFinder by visiting here.
About AmericanWinery.com
AmericanWinery.com is the premier destination for buying distinctive, American-made wines, shipped direct from the winery. Founded in 2007 by Lloyd Benedict, the Walla Walla-based company is partnered with 475+ wineries through its Consumer Direct Marketplace and WineStore network, enabling online sales of more than 2,500 wine selections. Any U.S. winery can partner with AmericanWinery.com in a non-exclusive arrangement with no upfront costs or monthly fees. To learn more about AmericanWinery.com please visit http://www.AmericanWinery.com, call 1-888-ENOLOGY or email cheers(at)AmericanWinery(dot)com.
About RedPinkWhite
RedPinkWhite develops social media applications for wine producers, retailers, and publishers. The RedPinkWhite platform compresses information and interactivity into portable applications or “widgets” that can be placed almost anywhere on the web. To learn more about RedPinkWhite, please visit redpinkwhite.com or email info(at)redpinkwhite(dot)com.