AmericanWinery.com Places Winery Partners in Major Product Portals — Wineries May Now Access Millions of New Consumers Online
WALLA WALLA, Wash.—(BUSINESS WIRE)—AmericanWinery.com, the leading web-based marketplace for direct-to-consumer wine sales, is providing significant additional marketing for all winery partners utilizing its Consumer Direct Marketplace program. The company now lists its entire inventory of wines for sale on the top Internet wine portals, including Wine-searcher.com, WineZap.com, Snooth.com, Yahoo! Shopping and Shopzilla. Gaining access to these portals is out of reach to most independent wineries because of the time, cost, and technical knowledge needed to run a successful campaign. Now for the first time, wineries are able to realize direct sales of their wine from these top wine portals and online shopping hubs. This additional online marketing is provided to AmericanWinery.com winery partners free-of-charge.
Since its launch in October of 2007, over 300 wineries have joined the Marketplace at AmericanWinery.com. This web-based marketplace offers consumers an innovative browse feature to search through over 1,600 wine selections, making it the largest resource for purchasing American-made wine on the Internet, direct from the producers. The newly expanded marketing program places wine immediately available to purchase through AmericanWinery.com in outside wine portals and directs consumers back to AmericanWinery.com in one easy click to complete the transaction.
Wine portals are an essential marketing tool for wine retailers, acting as filters to help consumers find the wines they are searching for quickly. Sites like Snooth, Winezap, and Wine-searcher see over 1.3 million combined visitors per month searching for wine to purchase online. Wineries partnered with AmericanWinery.com now have the added advantage of reaching millions of wine consumers who may not otherwise have found their wine online. AmericanWinery.com is the only company to offer their winery partners exposure in such a large portfolio of consumer purchasing portals and at no extra cost. Wineries already receive complimentary cost-per-click campaigns through Google Adwords, Yahoo! Search Marketing and Microsoft Ad Center.
Lloyd Benedict, AmericanWinery CEO and Founder, says initial results from wine portal sites have been impressive and AmericanWinery.com is seeing a direct rise in sales for wineries due to listing in these sites. "Our top priority is to help our winery partners reach wine consumers online" states Benedict. “Now, even the small-lot production winery is on the same playing field as the largest wine retailer. And of course the consumer benefits from having access to amazing wines that they may not normally find. Everyone wins.”
The following is a complete list of the Internet wine portals and online shopping hubs AmericanWinery.com is utilizing to market on behalf of their Marketplace partners:
- AOL Shopping
- Yahoo! Shopping
- Google Base
The American Winery LLC (Walla Walla, Washington) is a group of dedicated individuals who are connecting American wineries with wine enthusiasts through its online marketplace at AmericanWinery.com. The company provides marketing support and services to over 1,300 wineries and enables direct-to-consumer sales of over 1,600 wine selections.
The Website provides the most direct way for American wineries to reach wine consumers online and the easiest way for wine enthusiasts to buy, browse, search, rate and review American wine online. Any American winery can partner with AmericanWinery.com in a non-exclusive arrangement with no upfront costs or monthly fees. Anyone who has an interest in American-made wines is welcome to become part of this community.